
Service Benefits >
• Supplying new business opportunities
• Creating that all important 1st impression
• Pre-qualifying your business opportunities
• Establishing credibility with potential customers
• Allowing your product or service to sell itself
• Providing professional online proposals
• Managing enquiries electronically
• Presenting a proactive and innovative image
• Obtaining more from existing customers
• Helping you to close business
Service Value >
• A proactive web site with state-of-the-art design
• Ever-changing designs and presentation tools
• The ability to update content as often as you like
• Continuous technical improvements
• Continuous design improvements
• A first class service at an economical price
• Online promotional advice and assistance
• Unlimited technical support
• Cost-effective (leasing rather than buying)
• Easy to budget for online web solution costs
Service Return On Capital Employed >
• The majority of your web site expense should be for
• maintenance and continuous improvement
• Your web site will only need to generate an additional
• 12k per annum in order to break-even
• Any additional income over and above 12k per annum
• would be a profit contribution
• Leasing your web site instead of purchasing releases
• additional cash flow for advertising
• You can expand or change your web site without any
• requirement for additional capital outlay
• Your web site would not hold any capital value to
• anyone outside of your own company
• Your web site should not therefore be included as a
• capital asset on your balance sheet
• At Genius Marketing , your web site costs can be
• considered variable and are tax deductible
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