Genius Marketing provides marketers with technologies and services to help them create effective, permission-based mobile marketing programmes.

The mobile phone is gradually becoming the central component of 1:1 marketing communications. The opportunities for marketers are exciting: targeted, relevant offers straight to the customers hand; rich data on usage and behaviour; higher response rates; flexible and cost-effective commercial models; and the potential to create rewarding, interactive and long-term customer relationships over the mobile phone.

Yet the challenges are also significant: how to gather and manage mobile usage data; how to utilise this data to create true 1:1 marketing programs; and, in a medium where customer choice and permission is paramount, how to create mobile content and offers that customers will want to actively select or ‘pull'.

GM suite of products, services and solutions help companies to create profitable, ongoing relationships that provide enhanced value for their customers.

Genius Marketing helps media companies integrate mobile interactivity with broadcast and print media.

The benefits include generating new revenue streams as well as enhancing relationships with audiences and advertisers. We provide media owners with a reliable, high volume platform combined with a range of value-added mobile marketing, content and entertainment services.

GM’s range of mobile content and entertainment applications such as direct response TV voting, interactive competitions, mobile Internet sites and much more, provide a one-stop-shop for interactive mobile entertainment.

Our expertise and experience in mobile marketing with major brands enables us to provide a unique service to our media partners, helping to implement sophisticated customer relationship programs that deepen their relationship both with their audience and their advertisers.

GMobile is a dedicated business unit that provides mobile internet and multimedia design and development using a combination of in-house and external resources.

For brand owners and media looking to source mobile content, Gmobile provides creative development services as well as an extensive catalogue of mobile entertainment and content.

Gmobile can help content owners re-purpose, market and deliver their content to the mobile audience.
This ensures the full potential of the mobile phone is realised for both the organisation and the user. Content is stronger, richer and more attractive allowing for greater levels of interactivity.

Examples of services provided Gmobile:

• Mobile internet site design and development (WAP, iMode)
• Wallpaper and animation design and development
• Character creation
• Java game development
• Video development and optimisation