A high search engine ranking drives customers to your site. Our Search Engine Optimisation Program will optimise your site for the top search engines' ranking algorithms and position you ahead of your competition Search Engine Optimisation is an effective way to drive traffic to your site for a very low cost per customer. However good rankings are the result of expertise, patience, and hard work.

Genius Marketing adheres to the search engine guidelines for search engine optimization. We focus on ranking your site on top search engines and portals such as Yahoo!, Google, Lycos, AltaVista, HotBot, MSN, WebCrawler, AOL, Netscape search (Netfind), and ODP/dmoz, which account for the majority of searches performed on the Web.

Over time, our search engine optimisation process increases your rank on keywords specific to your product or service. Our services include: Keyword Research We identify the highest requested keywords that match your business. In our experience, a high ranking in large numbers of less competitive keywords result in quicker placement and better traffic than an average rank on competitive keywords.

Competitive Analysis
We identify the top-ranked sites for your target keywords and reverse-engineer their sites to emulate and eventually surpass their success.

Page Content Optimization
Search engines give better placement to those sites containing content relevant to the keywords. We will analyze your site content and recommend changes or additions to improve your site's ranking.

Search Engine Submission
We submit your pages to all relevant search engines and manage ongoing submission of updated pages.

Inbound Link Development
Today, some search engines use link popularity - the number of links on the Web pointing to your site - to give sites favourable placement. We identify relevant sites to place links in and solicit the links from them.

Our marketing specialists analyse all aspects of your business and your website prior to developing a traffic and sales building program ideal for your site.

Every customer receives an in-depth site evaluation to ensure that their marketing campaigns are as effective as possible. Each evaluation reviews the following aspects of the customers business and site:

Value Proposition
We examine your business plan and test its value proposition. We articulate that proposition and create product differentiation that is meaningful to your potential customers.

Site Usability and Product Accessibility
We will identify necessary changes to ensure that your website is easy to use. We will then systematically review its selection and purchase scenarios to identify potential purchase barriers. The lead generation and/or checkout process will be structured to reduce possible confusion or usage difficulties.

Marketing copy and product descriptions
We will ensure that your website clearly communicates information critical to creating a maximum level of sales for your product or service.

Competitive Analysis
We will build a competitive matrix describing strengths and weaknesses relative to competition. This will provide a clear understanding of your company's opportunities and challenges in building an online business.

Pay-Per-Click services are quickly becoming the most cost effective marketing tools available. We will create and manage an effective campaign through our Referral Tracker software that generates immediate returns at a controlled cost Pay-Per-Click marketing is fast becoming the best way to build traffic while controlling costs.

These campaigns guarantee accurate customer targeting by listing ads on top search engines only when customers search using keywords related to your product or service. You control your costs because you pay only when a customer clicks on your ad, regardless of how many times it's shown.

We create effective campaigns by working top Pay-Per-Click Services to identify the best keyword combinations and creating compelling ads.

Banner ad campaigns are the pioneers of internet marketing. Since their inception, graphic banner ads have provided the perfect blend of brand marketing and click through advertising for large and small websites alike. Because of this, banner ads continue to hold their place as a relevant and effective means of getting the word out about your website and what it has to offer.

First and foremost, there is a need to understand what it is that currently works. In conjunction with you and your team, we will benchmark both the competition and major advertising venues, looking for trends that are being implemented today. We then take this information and turn it into a creative solution that is right for your business.

Using Genius Marketing GM DirectMail, we build and administer effective email campaigns that increase repeat business and improve customer relations at a minimal cost per customer. Email Marketing effectively boosts sales and builds relationships with your customers.

Genius Marketing develops customised email marketing strategies for your business and executes effective campaigns by using our proprietary email software GM DirectMail. From broadcast promotion announcements and newsletters to personalized one-to-one communications, our GM DirectMail delivers text or rich media emails to existing or potential customers.

Our email marketing services will design an email marketing strategy that suits your business best, providing the capabilities you require without unnecessary features or costs.

Affiliate marketing is a cost-effective way of building long-term online sales. Our affiliate management software builds large networks of affiliates that feed your site traffic and sales.

An effective affiliate program is an excellent way to drive customers to your site while limiting your total marketing costs. Affiliate marketing programs are performance-based advertising programs in which commissions are paid on referrals that lead to either sales of products and services, or lead generation and form completion.

If an affiliate program is right for your business, Genius Marketing will create one using GM Referral Tracker software that tracks your affiliates and their referral sales on your site.

Our program development includes affiliate identification, affiliate commission structure, affiliate solicitation, and ongoing promotion and creative development

The goal is to draw in both the attention of possible customers AND the attention of the search engines, without scaring one or the other away. Writing good SEO copy will help to accomplish these goals and is something that should never be taken for granted.